Last week, we reported that Lori Loughlin’s daughter Olivia Jade Giannulli had launched plans to relaunch her career as a social media influencer in the wake of her parents finally pleading guilty for their respective roles in the infamous college admissions scandal.
Unfortunately for Giannulli, however, her comeback plans already seem to be going off the rails, as experts are saying her brand is a “dumpster fire” that is “dangerous to advertisers.”
“It’s very hard [to make a comeback] when you’re the subject of one of the biggest education scams in American history,” branding and PR expert Eric Schiffer, chairman of Reputation Management Consultants, explained to Fox News. “Olivia’s influencer [career] is a dumpster fire at this point and she does not present anything other than a stone-cold, crazy option for a marketer who is considering how to spend their discretionary funds to drive brand awareness.”
Schiffer went on to say that Olivia Jade doesn’t have a loyal fanbase, and that there are tons of other wannabe makeup influencers like her on YouTube that don’t come with the risks that she does.
“Olivia presents a very toxic brand that is dangerous to advertisers because of her involvement in this criminal conspiracy to get her into college and take away a spot from someone that was more far more deserving,” he added.
Loughlin and her husband Mossimo Giannulli were accused of paying $500,000 in bribe money to have their two daughters, Olivia Jade and her sister Isabella, admitted to the University of Southern California as members of the crew team, even though neither girl had ever rowed before. They spent over a year fighting the charges and protesting their innocence before finally pleading guilty, with each of them taking deals that involve spending months in prison.
While Schiffer said that Olivia Jade’s comeback would definitely be an uphill battle, he does think it’s possible through tons of community work and time on her part reflecting on her role in the scandal to get her into college.
“The way for her to rebuild her brand would be to shut off her social media and to actually get in the community and roll up your sleeves and do work,” Schiffer said. “Go out and help people.”
“The problem [Olivia] faces is battling her own narcissism, which requires her to be on camera,” he continued. “If she just could begin to have empathy and to have a better understanding of how she is viewed, which includes a tremendous level of distrust and disdain, that will go a long way.”
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