A teacher gave her students a special assignment for over the weekend. They were to go home and find something to sell and then report back on Monday. They would be giving a speech on productive salesmanship.
When Monday rolled around, the students were excited to get to class to show off how much money they had made. The first girl to come in front of the class was excited to share that she had managed to earn $30 by selling Girl Scout cookies.
The second student proudly explained to his classmates that he had sold magazines around his neighborhood and had earned $45 for his efforts. He explained that he had told one customer that buying a magazine would help keep the customer updated on current affairs.

Finally, the teacher got to the last student who proudly explained that he had earned $2,467 by doing something extra special. The teacher couldn’t imagine what he had done to make so much money so she asked about his technique.
The student explained that he set up a chip and dip stand on the busiest corner and gave out free samples. When people would taste the sample they would complain that the dip tasted awful. He would then ask if they’d like to buy a toothbrush.

He says he used the governmental technique of giving away something that tastes horrible then selling the fix for getting the bad taste out of their mouth. Obviously, his sales technique worked like a charm.
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