Queen Elizabeth shocked everyone this week when she gave the United Kingdom’s biggest sex toy companies one of the nation’s highest honors.

The U.K. Metro reported that the sex company Lovehoney received the Queen’s Award For Enterprise (QAFE) for “continuous outstanding growth” after their overseas sales skyrocketed from over $16 million to nearly $80 million since 2015.

“We are thrilled to have received official recognition from the Queen,” gushed Debbie Bond, chief commercial officer for the company, which sells vibrators, ball gags, strap-ons and other hanky-panky enhancers fit for all “appetites and orientations,” according to its website.

“Her Majesty has been a wonderful supporter of Lovehoney as we have grown into being the world’s leading sexual wellness brand,” Bond continued.

This honor, which is described as the “highest accolade for business success,” will allow Lovehoney to employ the QAFE emblem in advertising and marketing and on packaging for the next five years. This means that the Queen’s official insignia will be on boxes of adult toys in the near future.

Bond went on to say that she is hoping the “royal patronage “will help the pleasure purveyor create more jobs and “spread the sexual happiness message globally.”

“The Queen is the UK’s greatest trade ambassador and royal approval shows again how mainstream shoppers and retail outlets are embracing sexual wellness products as never before and appreciating their importance in improving overall well-being – a particularly important message as we come out of lockdown after a stressful year living with the pandemic,” Bond said.

Lovehoney had previously been honored by the Queen back in 2015 for boosting British exports, after which Lovehoney founders Richard Longhurst and Neal Slateford celebrated with  the Queen and her late husband Prince Philip at Buckingham Palace.

Lovehoney currently has 2.2 million people customers around the globe with websites in eight other countries, including the US, Canada, Australia and New Zealand, plus EU countries including France, Germany and Spain. The company first found major success after it began making pleasure products inspired by X-rated book series “Fifty Shades of Grey.”

This comes at a difficult time for the Queen, as it’s been less than a month since she lost her beloved husband of 73 years.

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