Over the past few weeks, dozens of current and former employees have come forward to accuse Ellen DeGeneres of turning a blind eye to racism, intimidation, and even sexual misconduct on the set of her talk show. Now, a brand expert has come forward to warn that this scandal is far from over for DeGeneres, as it will be difficult for her to recover from this.

Yesterday, we reported that three of the top producers on DeGeneres’ show had been fired amidst the scandal. Eric Schiffer, chairman of Reputation Management Consultants, told Fox News that while hirings and firings were likely, viewers should expect “a lot more twists ahead.” He added that these firings will do nothing to diminish the accusations against DeGeneres, like that she was “cold” to staffers and created a particular hostile air about her.

“Viewers like truth and authenticity and they know that it’s a con job,” Schiffer said. “For those who still tune in, which many will, every nicety will be scrutinized with an electronic microscope.”

He added that “every smile” on the television show will be viewers at home questioning the host’s motives.

“She has many question marks about her ability to continue her career and whether or not it will end in a kiss of death,” Schiffer explained. “We’re going to find out also whether advertisers are willing to deal with the avalanche of outrage that continues to come.”

Employees said that DeGeneres broke down as she apologized to them on a video conference call on Monday. Schiffer, however, said that this apology came too late and that DeGeneres will have to now work on getting rid of her “gigantic ego.”

“Does firing executive producers fix anything or just try to cover things up and delay the inevitable?” Schiffer asked. “What needs to happen is she needs to humble herself and treat people respectfully versus needing to avoid them so she can interact with staff in an appropriate way.”

He also said that the few celebrities who have defended DeGeneres, like Kevin Hart and Katy Perry, may have only made things worse.

“Do they think it’s OK to lead a production where people are treated like animals? It’s these kinds of celebrities in Hollywood, and Ellen would be included in this, that are horrifyingly tone-deaf,” Schiffer said. “That’s a part of this problem.”

In the end, Schiffer said that the success of season 18 of the talk show, which premieres on September 18, will depend on DeGeneres.

“I think they’re going to run it very tight and I think Ellen will have no way to not own any future events, which means she’s really going to need to work on herself so she can interact effectively with people,” he said. “Her days of pointing the finger are done.”