Yesterday, we reported that an investigation had been launched into “The Ellen DeGeneres Show” after former and current staffers claimed that the behind the scenes atmosphere was full of racism and intimidation. Now, a brand expert is speaking out to warn that this investigation could bring about the end of Ellen DeGeneres’ career, as it may destroy her brand.

Eric Schiffer, chairman of Reputation Management Consultants, told Fox News that the probe could have “deadly consequences for Ellen” and her brand, which revolves around kindness.

“She could be perpetrating one of the biggest frauds in American celebrity history,” he said. “There are now serious investigators looking into the allegations and if the findings are as damning as what has been reported then you could watch the ‘Ellen Show’ go boom.”

He went on to say that he was not surprised to hear that the investigation had been launched because “there have been too many assertions that are credible,” adding that “if the leadership team at WarnerMedia didn’t [act], they would feel the wrath of the public.”

Schiffer also said that DeGeneres’ silence on the allegations against her have not helped her case at all.

“I think Ellen has been arrogant in her entire approach in dealing with the allegations and it’s crazy for her not to accept responsibility for what is happening under her leadership,” he said. “In Hollywood, the buck stops at the star’s name on the door, not at the producer level. It would be impossible for her to not know what [was] happening within her own staff.”

Schiffer concluded by saying that DeGeneres faces “a dangerous period in her career at a critical time in the American experience,” adding that if a toxic workplace is confirmed, it “would be an apocalyptic ending to her TV career.”

After the reports of a toxic work environment came to light, the show’s executive producers Ed Glavin, Andy Lassner, and Mary Connelly tried to take responsibility for it.

“We are truly heartbroken and sorry to learn that even one person in our production family has had a negative experience. It’s not who we are and not who we strive to be, and not the mission Ellen has set for us,” they said. “For the record, the day to day responsibility of the Ellen show is completely on us. We take all of this very seriously and we realize, as many in the world are learning, that we need to do better, are committed to do better, and we will do better.”