WeatherTech Founder Pays $6 Million on Super Bowl Ad After Dog Beats Cancer
Dog's are a man's best friend and this certainly proves that
How much money would you spend to thank the people who were able to save your four legged friend?
Well, one dog owner spent a whopping $6 million on a Super Bowl LIV ad o thank the University of Wisconsin School of Veterinary Medicine (UW SVM) for treating his golden retriever for an aggressive form of cancer.
Last summer, David MacNeil and his family were devastated to learn there was a tumor on their sweet dog Scout’s heart, and the retriever had about one month to live. If you’re a dog owner you know that your dog is considered part of the family and hearing that would send you into a downward spiral.
“There he was in this little room, standing in the corner… and he’s wagging his tail at me. I’m like ‘I’m not putting that dog down. There’s just absolutely no way,’” said MacNeil, the founder and CEO of WeatherTech, a car accessories company.
The MacNeils traveled to UW Veterinary Care, back in July 2019 where Scout received chemotherapy, radiation therapy and immunotherapy. By September, the 7-year-old dog’s tumor miraculously decreased by 90 percent. Today, the tumor has “all but disappeared,” per UW SVM.
That’s pretty incredible.
To express his appreciation, MacNeil will highlight the vet school’s incredible work with a commercial during the second quarter of the Super Bowl on Sunday.
WGN-TV reports, that in lieu of giving money directly to the school, the CEO bought the $6 million ad to raise awareness and inspire viewers to make donations of their own.
“Scout’s illness devastated us,” MacNeil said. “We wanted this year’s Super Bowl effort to not only raise awareness, but also financial support for the incredible research and innovative treatments happening at UW SVM, where Scout is still a patient.”
Scout is happily back to his unofficial mascot duties at WeatherTech’s offices in Bolingbrook, IL.
Check it out: