Los Angeles Kings fans complained that a Taylor Swift banner was “jinxing” their team — so the NHL team announced they will go ahead and cover up the banner honoring Swift during home games at the Staples Center.
“The connection to our fans is our highest priority and through our engagement, they have made it clear that the banner shouldn’t be part of their Kings game experience,” said Michael Altieri, senior VP of marketing, communications, and content for the Kings and AEG Sports, to the Los Angeles Times. “We didn’t see an issue in covering it for our games and in fact see it as an opportunity to show our fans that we hear them.”
We are undefeated when the Taylor Swift banner is covered up!
— Bailey LA Kings (@BaileyLAKings) October 13, 2019
The Kings covered the sign before their home opener against the Nashville Predators on Saturday and won 7-4. WELL THEN!
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