A new trend is going viral in which women throw out their hair dye to show off their natural gray hair.

Women have spent years trying to hide their gray hair by dyeing their hair different colors, and they are sick of it. That’s why a new movement that involves them ditching their hair dye to show off their natural gray hair is becoming so popular.

We are now living in an era where we are encouraged to accept who we are, even with our flaws. The women taking part in this movement say that it is time for a change in how we view beauty. Getting gray hair is a natural part of aging, so why should we try and cover it up? In addition, going gray will save you a ton of money, as hair dyes are typically very expensive.

As the movement has spread, social media users have been talking about just how freeing going gray really was for them.

“After my 50th Birthday I decided to stop coloring, the color wasn’t looking good on me 18 months later I’m grey and so happy with it,” one social media user commented, with another adding, “I cut my hair short & decided it’s time to let go of the dye & let my hair go gray…2months out & it’s starting to show…gotta keep my feet grounded…God give me strength…want to be healthy inside & out…55 & loving it.”

“I had the same reaction as the one woman about color,” a third user commented. “One day I looked in the mirror and didn’t recognize myself. I was born a blonde, then became a dirty blonde with gray and then I just kept coloring except when I was pregnant. When I stopped coloring I had been coloring my hair a brown color. I would get roots every 2 weeks which I think is more aging than the gray hair.”

Find out more about this in the video below.