A truly bizarre new beauty trend is sweeping the world, and it’s leaving people everywhere horrified and speechless.

Believe it or not, people are now getting their eyeballs pierced, surgically implanting pieces of jewelry right into their eyeballs.

A few years ago, Lucy Luckayanko of New York made headlines when she had surgery to get a heart-shaped piece of platinum jewelry surgically implanted into her eyeball. The surgery cost $3,000, and it was carried out by New York-based eye surgeon Dr. Emil Chynn. He performed it on Park Avenue in an office with floor-to-ceiling glass windows so that passersby could watch.

Chynn claimed that it was a simple surgery that involved using scissors to make a slit in the thin membrane covering the white of his patient’s eye. Once he did this, he slipped the curved silvery heart into its pocket, adding that the incision was so small that stitches were not even needed.

Chynn also said that he had been looking for the perfect first candidate for SafeSight Eye Jewelry, and that Lucy was perfect for it for numerous reasons.

“She’s Russian. She’s over the top,” he said.

Last year, Chynn performed this surgery on another patient named Skyler, who piece of 3mm-by-4mm-wide star-shaped platinum jewelry implanted into her eye. Since Lucy’s procedure, the cost of it had increased to $5,000, but Skyler felt that it was worth the money.

The procedure reported took just a few minutes, with Chynn giving Skyler a topical anesthetic and then sterilizing the surface of the eyeball. Chynn then lined a crosshair up to the part of the eyeball where the jewelry would be placed, making a 3mm wide incision on the spot and sliding the platinum star inside. The surgery took just five minutes, and it took only three days to heal after the conjunctiva seals.

“This is a purely cosmetic surgery. There are only two or three people in the whole of the United States of America that have undergone this,” Chynn said. “It is not widely sought and I’m performing less than one surgery per year, out of a population of over 325 million. Eye jewelry was developed in Holland over a decade ago and has been successfully implanted into hundreds of patients’ eyes in Europe without a single major complication or adverse event.”

Despite Chynn’s claims that this procedure is safe, the American Academy of Ophthalmology has warned people against having it done.

“The American Academy of Ophthalmology has not identified sufficient evidence to support the safety or therapeutic value of this procedure,” the academy said in a statement. They added that potential complications include bleeding beneath the conjunctiva, blindness from ocular infection or bleeding, and perforation of the eye and conjunctivitis.

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